Guides

The Biggest Mistakes DevRel Teams Make When Launching a Community

A practical guide to fixing the most common mistakes DevRel teams make when launching a community.

Guides

DevRel Community Strategy: How to Build Growth Engines That Drive Product Adoption

Transform scattered community activities into systematic growth engines. Learn the 3-phase framework used by 240+ tech companies to drive adoption, retention, and revenue through community-powered growth.

Get Accepted: The Proven Playbook for High-Impact Conference Talks

Learn how to craft conference proposals that get accepted and deliver real value using the simple, effective "C’s Framework."

Guides

How to Measure Developer Community Success: 5 Metrics Most Teams Miss

Most teams track vanity metrics. Here's what to measure instead to prove real developer community success.

DevRel Content Strategy: Why Video Outperforms Whitepapers for Developer Adoption

Learn why video content outperforms whitepapers for developer adoption. Proven strategies for building trust through authentic video-first DevRel content.

Guides

Why Your Content Isn’t Showing Up in AI and How to Fix It

Learn GEO strategies to get your content cited by AI engines like ChatGPT and Claude. Structure content for trust, clarity, and AI discoverability.

Guides

How to Run a Developer Conference Booth That Actually Works

Learn how to create developer conference booths that actually attract developers. Skip the sales pitches, focus on hands-on demos and authentic engagement.

Guides

How DevRel Teams Build Trust Through Transparent Crisis Communication

Forget damage control. Learn how dev-first companies like GitLab and Supabase earned trust by showing up honestly—even when everything broke.

Guides

Why Your Dashboard Looks Great (But Your Product Growth Doesn’t)

Stop tracking vanity metrics that look good but don't drive growth. Learn the 3 metrics that actually matter: stickiness, activation, and contribution.

Guides

How to Prove DevRel ROI: Metrics That Matter in 2025

Learn which DevRel metrics matter most in 2025. Track activation, engagement, and adoption with insights from the latest developer adoption report.

Guides

Developer-Led Growth vs. Community-Led Growth: Which Model Works Best

Explore the pros, cons, and timing of developer-led vs. community-led growth—plus real-world examples and advice from the Stateshift team.

Guides

The Best Way to Market to Developers: What Actually Works in 2025

Learn the proven strategies for marketing to developers in 2025. From friction-free onboarding to trust-building content - what actually drives adoption.

News

Welcome to Stateshift: The DevRel Consultancy That Builds Ecosystems

Meet Stateshift: the DevRel consultancy that helps companies build user and developer ecosystems. From startups to enterprises, we ride shotgun with you.

Guides

Sustainable DevRel: Scale Community, Not Stress

Discover how to build and scale an engaged developer community without burning out your DevRel team. Learn six practical steps to create sustainable, high-impact engagement.

Guides

Your Free T-Shirt Isn’t Winning Hearts (But Here’s What Will)

Stop wasting money on cheap swag. Learn how to create meaningful brand merchandise that builds genuine community connections and drives real engagement.

Guides

Workflow Automation Guide: Work Smarter Without Losing Touch

Learn how to implement workflow automation that enhances human work. Discover proven frameworks and tools to save time while maintaining authenticity.

Guides

Scott Hanselman on Content, Community, and Keeping It Real

Learn proven content and community strategies from Microsoft's Scott Hanselman. Practical insights on consistency, authenticity, and building developer trust.

Guides

How to Set Community-Building Goals That Actually Work

Discover why many community-building goalLearn proven frameworks for setting community goals that drive results. Discover the SMART method and value-driven strategies that successful communities use.s fail due to vague objectives and misaligned strategies. Learn how to set clear, value-driven goals using the SMART framework and the CLC Method to create impactful, thriving communities.

Guides

The Power of Community Metrics: How to Measure and Optimize for Success

Learn how to track the right community metrics and turn insights into action. This guide covers how to measure engagement, retention, and impact to optimize your community’s success.

Guides

The Email Strategy Every Community Builder Should Know

Discover the essential email strategy every community builder needs. Learn how to boost engagement, build trust, and drive consistent member participation through better email communication.

Guides

5 Secrets for Hosting Online Events People Actually Love

Learn 5 proven strategies for hosting online events that build engaged developer communities. From intention videos to interactive breakouts that drive participation.

Guides

Is Community Management Difficult? Yes—and Here’s Why It’s Worth It

Community management is rewarding but rarely easy. This post explores the emotional labor, invisible wins, and why it’s still one of the most impactful roles in tech.

Guides

YouTube Optimization Guide: Grow Your Channel in 2025

Learn proven YouTube optimization strategies to grow your channel in 2025. Essential guide for building engaged audiences through better titles, thumbnails, and content.

Guides

10 Amazing YouTube Tips from Kunal Kushwaha (Who Has 680k+ Subs)

Learn how developer-turned-creator Kunal Kushwaha grew a 680k+ subscriber base. These YouTube growth tips cover consistency, content structure, and community building—especially useful for technical audiences.

Guides

Master the Art of Blogging

Learn how to write blog posts that resonate with developers. This guide covers clarity, structure, and real examples to help your content stand out and get shared—especially in technical circles.

Guides

5 Lessons in Community Building

From member engagement to long-term trust, here are 5 key takeaways from real-world communities. These lessons will help you avoid common missteps and build something people actually want to be part of.

Guides

5 Leadership Hacks You Can't Miss from Our September Huddle

Get practical leadership tips straight from our latest community huddle. These five takeaways will help you lead with more clarity, connection, and confidence.

Guides

A DevRel Guide to Boosting Community Engagement

Learn actionable strategies to increase engagement in your developer community—from better onboarding to creating feedback loops that actually work.

Guides

Decoding DevRel: Exploring Job Roles in Developer Relations

Curious about DevRel career paths? This post breaks down key job roles in developer relations and what it takes to succeed in each one.