Whitepapers Are Dead. Developers Want Video.

Discover why video beats whitepapers for developer engagement. Learn how real, scrappy video content builds trust, drives adoption, and scales your community.

Guides

Why Your Content Isn’t Showing Up in AI and How to Fix It

A practical guide to getting your content cited in AI search results using Generative Engine Optimization (GEO).

Guides

How to Run a Developer Conference Booth That Actually Works

Most developer conference booths fall flat because they’re built like sales pitches. This guide shows you how to create a booth developers will actually visit.

Guides

Why Your Brand Should Embrace the Screw-Up (Yes, Really)

Forget damage control. Learn how dev-first companies like GitLab and Supabase earned trust by showing up honestly—even when everything broke.

Guides

Why Your Dashboard Looks Great (But Your Product Growth Doesn’t)

Most dashboards look great but hide the truth. Learn the 3 metrics that actually show product growth and how to track them.

Guides

How to Prove DevRel ROI: Metrics That Matter in 2025

Learn which DevRel metrics matter most in 2025. Track activation, engagement, and adoption with insights from the latest developer adoption report.

Guides

Developer-Led Growth vs. Community-Led Growth: Which Model Works Best

Explore the pros, cons, and timing of developer-led vs. community-led growth—plus real-world examples and advice from the Stateshift team.

Guides

Why Developers Ignore Your Marketing and What to Do About It

Learn why developers ignore traditional marketing tactics and what actually earns their trust. This guide breaks down experience-driven strategies backed by real-world examples and industry research.

News

Welcome to Stateshift

Here comes a new era.

Guides

Sustainable DevRel: Scale Community, Not Stress

Discover how to build and scale an engaged developer community without burning out your DevRel team. Learn six practical steps to create sustainable, high-impact engagement.

Guides

Your Free T-Shirt Isn’t Winning Hearts (But Here’s What Will)

Swag alone won’t build community—recognition and exclusivity will. Learn how to make branded merchandise truly meaningful, from reinforcing relationships to creating social media buzz, without wasting money on junk.

Guides

The Power of Workflow Automation: How to Work Smarter Without Losing the Human Touch

Discover how workflow automation can save time, reduce frustration, and boost efficiency—without losing the human touch. Learn the best strategies, tools, and a simple four-step framework to automate smartly while keeping your work impactful and authentic.

Guides

Scott Hanselman on Content, Community, and Keeping It Real

Scott Hanselman joined CLC to share practical insights on content creation, community building, and avoiding burnout. From embracing consistency to using AI wisely, his advice focused on taking action and keeping things simple. Read the key takeaways from this expert session.

Guides

How to Set Community-Building Goals That Actually Work

Discover why many community-building goals fail due to vague objectives and misaligned strategies. Learn how to set clear, value-driven goals using the SMART framework and the CLC Method to create impactful, thriving communities.

Guides

The Power of Community Metrics: How to Measure and Optimize for Success

Learn how to track the right community metrics and turn insights into action. This guide covers how to measure engagement, retention, and impact to optimize your community’s success.

Guides

The Email Strategy Every Community Builder Should Know

Discover the essential email strategy every community builder needs. Learn how to boost engagement, build trust, and drive consistent member participation through better email communication.

Guides

5 Secrets for Hosting Online Events People Actually Love

Tips for Building Engaging and Connected Communities

Guides

Is Community Management Difficult? Yes—and Here’s Why It’s Worth It

Community management is rewarding but rarely easy. This post explores the emotional labor, invisible wins, and why it’s still one of the most impactful roles in tech.

Guides

How to Optimize Your YouTube Videos

Discover how to craft clickable titles and increase watch time to improve your YouTube video performance across search, recommendations, and AI platforms.

Guides

10 Amazing YouTube Tips from Kunal Kushwaha (Who Has 680k+ Subs)

Learn how developer-turned-creator Kunal Kushwaha grew a 680k+ subscriber base. These YouTube growth tips cover consistency, content structure, and community building—especially useful for technical audiences.

Guides

Master the Art of Blogging

Learn how to write blog posts that resonate with developers. This guide covers clarity, structure, and real examples to help your content stand out and get shared—especially in technical circles.

Guides

5 Lessons in Community Building

From member engagement to long-term trust, here are 5 key takeaways from real-world communities. These lessons will help you avoid common missteps and build something people actually want to be part of.

Guides

5 Leadership Hacks You Can't Miss from Our September Huddle

Get practical leadership tips straight from our latest community huddle. These five takeaways will help you lead with more clarity, connection, and confidence.

Guides

A DevRel Guide to Boosting Community Engagement

Learn actionable strategies to increase engagement in your developer community—from better onboarding to creating feedback loops that actually work.

Guides

Decoding DevRel: Exploring Job Roles in Developer Relations

Curious about DevRel career paths? This post breaks down key job roles in developer relations and what it takes to succeed in each one.