Stateshift - About

We don’t follow playbooks, we rewrite them.

We work with tech companies that are ready to stand out...to question the defaults, build systems that actually compound, and lead their category.

Every engagement is built around your product, your team, and your audience. We combine 27 years of hands-on experience across 250+ companies with data, experimentation, and relentless iteration to find what works for you...not what worked for someone else.

Trusted by

By the numbers

We don't ask you to take our word for it. Here's what 27 years and 250+ engagements look like when you measure what matters:

NPS Rating

99.3

Customer Satisfaction

250

Companies Worked With

Years of Experience

We Work Inside Your World

We don't hand off strategy decks or docs - we embed with your team. We review your Loom videos, rewrite your landing page copy, restructure your pitch decks, and join your calls. Every interaction fits into how you already work.

We Build Systems, Not Dependence

Our goal is to make you self-sufficient. We install frameworks, dashboards, and playbooks your team can run long after we're gone. You keep the systems. You keep the capability.

What makes us different

Most firms deliver advice and walk away.  We do it differently. Stateshift embeds with your team, builds systems that last, and ties every move to measurable impact — so progress isn’t a mystery, it’s a habit.

We Combine Strategy & Execution

Most consultants hand you a strategy and leave. Most agencies run campaigns but miss the bigger picture. We do both...setting the long-term direction and then working alongside you every two weeks to execute, measure, and adjust.

We Obsess Over Measurable Impact

Every action ties back to data. From user activation to content performance to pipeline influence, we define the metrics that matter for your business and review them with you regularly...so you always know what's working and what to change.

We are not consultants, we are not
an agency...we are something different

We are not consultants,
we are not an agency...
we are something different

Most teams hire consultants for strategy or agencies for execution. Both leave critical gaps.
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Stateshift bridges both...combining long-term strategic vision with hands-on, in-the-trenches implementation to build systems that compound results over time.

Traditional Consultants

Agencies

Hands-On Execution Support

Embedded co-pilot working alongside your team, not just delivering finished assets

Rapid Bottleneck Clearing

Roadblocks resolved in hours via async access, not waiting weeks for your next scheduled call

Personalized Video Feedback

Visual walkthroughs of your actual work - decks, posts, flows - not generic written notes

Strategic Guidance

Long-term vision paired with executable roadmaps, not just high-level theory

Iterative Ship-to-Learn Methodology

Coach teams to ship fast, measure results, and improve iteratively...not over-plan or execute once and disappear

Fast Implementation (30-60 days)

Coach teams to ship fast, measure results, and improve iteratively...not over-plan or execute once and disappear

Always-On Async Coaching

Quick wins that compound over time, not one-off campaigns that fade

Metrics/ROI Tracking

Unlimited Loom feedback within hours, no waiting weeks between scheduled calls

Ready-to-Use Starter Assets

Custom dashboards tracking activation and adoption, not vanity metrics like impressions

Cross-Functional Team Alignment

Unites DevRel, Product, Marketing, and Sales around shared goals and metrics

Reusable Frameworks & Playbooks

Modular systems with video walkthroughs your team can run independently

Knowledge Transfer & Team Enablement

Builds internal capability so you don't depend on us forever

Predictable, Transparent Pricing

A single, predictable fee for delivering services, without any gotchas, and billed on your terms

Our Expertise

We've spent 27 years building user and developer ecosystems across 250+ companies. Here's what we know how to do:

hover over these boxes to find out more:

Strategic Planning

Turn your vision into a roadmap you can actually execute

We help you figure out who actually matters in your ecosystem and what they care about. Then we break down your big 2-3 year vision into concrete phases with clear milestones. We set up a quarterly rhythm that keeps your day-to-day work connected to your actual business goals, and help you navigate pivots when priorities need to shift.

Metrics & Measurement

Track what actually matters, not vanity metrics

We work with you to identify the 3-5 metrics that actually tell you if you’re making progress...the ones that tie directly to revenue and growth, not vanity metrics like page views. We set up dashboards to track them, dig into your funnel to see exactly where people drop off, and help you focus on the signals that matter.

Brand Positioning & Messaging

Nail down who you are and how you’re different

We use the Primal Branding framework to nail down who you are, what you stand for, and how you’re different. We get your whole team aligned on how to talk about what you do, and write website copy that makes your technical features actually make sense to the people you’re trying to reach.

Social Media Strategy

Show up on social in a way developers actually respect

We create content strategies tailored to each platform that actually sound like how developers talk, not corporate marketing. We set up a consistent posting schedule that teaches and helps people (not just pitches), use AI to help you scale without losing quality, and track metrics that tie back to business results.

Community Strategy & Management

Build a community that actually engages and grows

We help you build communities from scratch or revive ones that have gone quiet. We design events (virtual and in-person) that actually bring people together, and create programs...like ambassadors and contributors...that help your community create content and support each other at scale.

Talent Strategy & Hiring

Find the right people for DevRel and marketing roles

We help you figure out what roles you actually need and how they should work together. When you’re hiring for DevRel or community roles, we guide you through finding people who have the right mix of technical credibility, communication skills, and cultural fit...which is tricky because you need all three.

Fundraising Support

Make your pitch clearer and prep for investor questions

We review your pitch deck and help you tell a clearer, more compelling story. We prep you for the technical questions investors will ask and help you frame your architectural decisions in a way that makes sense to them. When you get feedback, we help you figure out what’s actually useful versus what’s just noise.

Content Strategy & GEO

Get found by both people and AI assistants

We help you create content that gets found by AI assistants like ChatGPT and Google AI...not just traditional search. We build AI-powered workflows so you can produce high-quality technical content without drowning your team. And we show you how to turn one great piece of content into fuel for multiple channels.

YouTube & Video Strategy

Make video a channel that actually drives growth

We help you build a YouTube strategy with clear themes and goals. We coach you on the stuff that actually gets people to click and watch...thumbnails, titles, and those crucial first 5 seconds. We help with scripting tutorials that actually teach well, and dig into the analytics to figure out what’s working and what to improve.

Leadership Coaching

Get unstuck and become a better leader

We’re a sounding board for founders on tough calls...hiring decisions, org changes, internal politics. We run sessions to get cross-functional teams actually aligned. We do 1:1 coaching to help people get unstuck, build confidence, and grow as leaders. And we mentor managers on how to lead their own teams better.

Open Source Strategy & Governance

Navigate open source politics and licensing

We design governance models that actually reduce drama and get disparate groups aligned. We advise on licensing and how to balance commercial interests with community expectations. And we help you navigate the politics of large open-source foundations when you’re trying to lead multi-stakeholder projects.

Event Strategy & CFP Optimization

Get more out of conferences with less effort

We help you get more out of conferences with limited time and budget. We rewrite talk abstracts to improve your chances of getting accepted. We advise on booth strategy and how to actually turn conversations into relationships. The goal is making conference attendance pay off, not just showing up.

Podcasting

Use podcasts to build credibility and reach

We guide you through launching a podcast as part of your content strategy. We show you how to optimize it for YouTube and other video platforms. We help with production workflow...from equipment to hiring editors. And we develop strategies to get your founders on other people’s podcasts to reach new audiences.

Growth & Distribution

Figure out which channels actually work for you

We help you figure out which channels actually work for reaching developers... whether that’s paid ads, influencer partnerships, or community-led growth. We optimize for developers who’ll actually use your product, not just clicks. The goal is building an acquisition engine that keeps working and compounds over time.

Developer Onboarding

Get developers to value faster with less friction

We walk through your entire developer journey...from landing on your website to making their first successful API call...and find every place where people get stuck or drop off. Then we redesign the flow to get developers to that “aha moment” faster, making sure your website, product dashboard, and docs all work together seamlessly.

Meet the Team

Everything we do is focused on improving measurable results every quarter.

Jono Bacon

Founder and CEO

Jono has been building communities now for over 27 years. He has worked with over 200 companies to help them build productive communities...from early-stage startups to Fortune 500 companies.

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He is the author of five books, including the award-winning 'People Powered' (Harper Collins) and 'The Art Of Community' (O'Reilly) and he writes for Harvard Business Review, Forbes, and others.

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Jono is also an active advisor and investor in numerous companies and funds (including Redpoint, Heavybit, Boldstart, AlienVault, HackerOne, and many others.)

Mindy Faieta

Head of Customer Success

Mindy has built a strong career working closely with customers in various roles, helping businesses from startups to large enterprises create exceptional customer experiences and build lasting relationships.

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As the Head of Customer Success, Mindy has developed strategies to enhance team efficiency, foster community engagement, and improve collaboration. With a background in public relations and communications , and skills in digital marketing and SEO/GEO, she helps our members connect with their users, developers, and customers and drive meaningful engagement and growth.