The results Stateshift customers actually see

We don’t sell “vibes” or vision decks. We help tech teams ship better onboarding, sharper messaging, and healthier communities...and we measure the impact in developer signups, integrations, and revenue.

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In numbers: what changes when Stateshift is in the mix

Every engagement starts with 3–5 “foundational metrics” tied to real outcomes...product adoption, user/developer growth, brand reach, funnel velocity, and community health. Here’s the kind of results we help create.

Increase in dev integrations

For one devtools company, integration conversion climbed from 1% → 6% after we rebuilt their onboarding flow and clarified their calls-to-action.

100

Qualified leads from 
a single webinar series

A new product line went from “no go-to-market plan” to 100+ qualified leads in 6 weeks with a narrative-driven webinar engine.

Active ambassadors
in month one

We helped a customer design and launch an ambassador program that recruited 30+ contributors in the first month - and kept them active.

Social engagement
in one quarter

Another client doubled engagement across LinkedIn and YouTube after we installed a focused content system instead of random one-off posts.

96k

Unique visitors with
85% organic traffic

For a silicon/IP platform, we helped re-architect community and content strategy, contributing to nearly 96k unique visitors in a quarter, with ~85% from non-paid channels.

3,000

Newsletter subscribers
in under 60 days

A cloud infra team launched a new newsletter that crossed 3,000 subscribers in <2 months and plugged directly into their product funnel.

Mini Case Studies

Here’s what it actually looks like when Stateshift embeds with a team. 

 Real companies, real bottlenecks, and the concrete systems we built to drive adoption, community growth, and demand. These stories show the kind of progress we help unlock.

From docs that sit unread to security that actually ships

GitHub Security Lab had built solid documentation showing open source maintainers how to secure their projects — but almost no one was completing it.

What we did

Transformed static docs into an interactive 15-minute wizard that guided maintainers through the process step by step
Designed a completion experience, including a personalized thank-you video inviting completers into the Security Lab's Slack community
Built a three-stage promotion plan focused on quick wins the team could ship within 30 days, starting with social recognition of completions

The result

Passive readers became active completers, with a measurable increase in projects successfully secured
Time-to-completion dropped from open-ended browsing to a focused, guided 15-minute experience
The team left with a repeatable promotion playbook — covering social recognition, community touchpoints, and celebration rituals — they could apply to future initiatives

"Launching our first developer tool, we knew creating a community around the product would be important, but we lacked experience. Stateshift gave us the tools to prioritize our objectives and the support to execute on them."

Xavier René-Corail

Senior Director

From docs that sit unread to security that actually ships

GitHub Security Lab had built solid documentation showing open source maintainers how to secure their projects — but almost no one was completing it.

What we did

Transformed static docs into an interactive 15-minute wizard that guided maintainers through the process step by step
Designed a completion experience, including a personalized thank-you video inviting completers into the Security Lab's Slack community
Built a three-stage promotion plan focused on quick wins the team could ship within 30 days, starting with social recognition of completions

The result

Passive readers became active completers, with a measurable increase in projects successfully secured
Time-to-completion dropped from open-ended browsing to a focused, guided 15-minute experience
The team left with a repeatable promotion playbook — covering social recognition, community touchpoints, and celebration rituals — they could apply to future initiatives

Xavier René-Corail

Senior Director

From signups that stall to integrations that stick

They had plenty of developer signups — but very few made it to a successful integration. The funnel wasn’t instrumented, docs were fragmented, and the “aha” moment was buried three steps too deep.

What we did

Ran a full developer journey audit — from homepage to first successful API call
Instrumented the funnel so we could see exactly where people dropped off
Rewrote the quickstart, clarified sample apps, and reduced mandatory steps before trying the product
Tightened CTAs and messaging so every screen pulled users toward the same outcome

The result

Integration conversion increased from 1% to 6%
Time-to-value dropped significantly (devs could feel the product within minutes, not days)
The team left with a reusable onboarding playbook they now apply to new features and products

Phillip van der Merwe

VP Business Development

From signups that stall to integrations that stick

What we did

Ran a full developer journey audit — from homepage to first successful API call
Instrumented the funnel so we could see exactly where people dropped off
Rewrote the quickstart, clarified sample apps, and reduced mandatory steps before trying the product
Tightened CTAs and messaging so every screen pulled users toward the same outcome

The result

Integration conversion increased from 1% to 6%
Time-to-value dropped significantly (devs could feel the product within minutes, not days)
The team left with a reusable onboarding playbook they now apply to new features and products

Phillip van der Merwe

VP Business Development

From fragmented Communities of Practice to coordinated internal engagement

Bentley had multiple Communities of Practice across the company, but participation varied and leaders were largely operating independently. The challenge was creating engagement patterns that could connect these groups and produce meaningful results faster.

What we did

Audited existing Communities of Practice to understand engagement gaps
Worked with community leaders to design repeatable engagement formats
Introduced interactive events to encourage cross team collaboration
Provided hands on coaching to help leaders implement the strategy

The result

Communities of Practice began collaborating more closely across the company
Engagement initiatives produced results faster than expected
Internal leaders gained practical frameworks they could continue running themselves

"Stateshift had an enormous impact with our internal communities of practice initiative by not just providing clear strategic guidance, but also pragmatic, practical support at a tactical level too. This helped us to significantly speed up time to results and exceed expectations."

Julien Moutte

Chief Technology Officer

From fragmented Communities of Practice to coordinated internal engagement

What we did

Audited existing Communities of Practice to understand engagement gaps
Worked with community leaders to design repeatable engagement formats
Introduced interactive events to encourage cross team collaboration
Provided hands on coaching to help leaders implement the strategy

The result

Communities of Practice began collaborating more closely across the company
Engagement initiatives produced results faster than expected
Internal leaders gained practical frameworks they could continue running themselves

Julien Moutte

Chief Technology Officer

From scattered marketing efforts to a focused developer growth strategy

The team had strong technical capabilities but needed clearer focus on who they were targeting and how to measure what was working. Marketing, DevRel, and growth initiatives were happening in parallel but lacked a unified strategy and metrics.

What we did

Defined the ideal customer profile and messaging, focusing on mid market tech companies
Introduced a framework to measure marketing and DevRel impact across channels
Helped design a dashboard to track traffic, conversions, brand visibility, and citations
Reviewed blog content and recommended SEO and LLM friendly improvements
Advised on developer community engagement and authentic participation on platforms like Reddit

The result

Marketing and DevRel efforts aligned around clear metrics and goals
The team gained a repeatable system for measuring developer and growth impact
Content and community efforts became more focused on their ideal audience

Stateshift has been invaluable across a range of areas, not just in helping us strategically, but rolling their sleeves up and helping us with execution and delivery too.

Caoimhe Murphy

Co-Founder

From scattered marketing efforts to a focused developer growth strategy

What we did

Defined the ideal customer profile and messaging, focusing on mid market tech companies
Introduced a framework to measure marketing and DevRel impact across channels
Helped design a dashboard to track traffic, conversions, brand visibility, and citations
Reviewed blog content and recommended SEO and LLM friendly improvements
Advised on developer community engagement and authentic participation on platforms like Reddit

The result

Marketing and DevRel efforts aligned around clear metrics and goals
The team gained a repeatable system for measuring developer and growth impact
Content and community efforts became more focused on their ideal audience

Stateshift has been invaluable across a range of areas, not just in helping us strategically, but rolling their sleeves up and helping us with execution and delivery too.

Caoimhe Murphy

Co-Founder

From unclear metrics to a measurable developer community strategy

Lightpanda wanted to build a developer community around their product but needed clarity on what success actually looked like. Early efforts focused on activity and surface metrics rather than signals that showed real developer adoption.

What we did

Helped define meaningful metrics tied to real developer outcomes
Identified the signals that indicate a healthy developer community
Built a framework for measuring community and developer engagement
Provided hands on guidance to help the team put the key pieces in place

The result

The team shifted focus away from vanity metrics toward real developer impact
A clear measurement framework now guides community growth efforts
The foundation for a scalable developer community was put in place

"We've been working with Stateshift and they've helped us get clear on the right metrics to measure against our goals, not vanity stuff, and put the key pieces in place to start building out our community properly. Clear communication, responsive, no fluff, and creative solutions to problems we're facing."

Katie Brown

Co-Founder

From unclear metrics to a measurable developer community strategy

What we did

Helped define meaningful metrics tied to real developer outcomes
Identified the signals that indicate a healthy developer community
Built a framework for measuring community and developer engagement
Provided hands on guidance to help the team put the key pieces in place

The result

The team shifted focus away from vanity metrics toward real developer impact
A clear measurement framework now guides community growth efforts
The foundation for a scalable developer community was put in place

Katie Brown

Co-Founder

Mini Case Studies

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What our customers say

Our customers range from early-stage startups to foundations and enterprises. The common thread: they’re serious about building ecosystems, not just running campaigns. Here’s how they describe working with Stateshift.

Phillip van der Merwe

VP Business Development

Launching our first developer tool, we knew creating a community around the product would be important, but we lacked experience. Stateshift gave us the tools to prioritize our objectives and the support to execute on them.

Alex Sherstinsky

Senior Machine Learning and Data Products Engineer

Stateshift has been like an executive coach to me with a force multiplier: the other members of the cohort under the expert guidance of Jono Bacon and with on-point support by Mindy Faieta. The wealth of practical knowledge there is like a candy store of experiments to try.

Nicole Heusman

Director of Marketing and Community Outreach

Community-building is increasingly a core component of a strong marketing/advocacy plan, whether for commercial product or open source project, and Stateshift is a prerequisite for success.

Revital Barletz

Head of Community

Stateshift has been immensely valuable to me, providing me with a plethora of great ideas and an excellent framework for engaging with my community right from the outset.

Noelis Soto

Community Lead

Stateshift has been an invaluable resource to me, as we build out our community. Jono’s coaching and trainings have helped us hone our community strategy and advanced our community advocacy skills. Connecting and learning from other community leaders in the group has been an added bonus!

Kunal Nawale

Founder and CEO

We are an early-stage startup, and Stateshift has been instrumental in helping us get results, not just with our community, but also with content, events, messaging, on-boarding, and more. Highly recommended.

Kris Ledel

Head of Developer Relations

I highly recommend Jono Bacon's Stateshift for anyone looking to develop community building and leadership skills. The accelerator offers a well-structured framework and workflow, engaging coaching style, and valuable real-life case studies.

Tim Bradbury

Community Manager

With a focus on a range of topics including community engagement, measuring success, and demonstrating value, being part of Stateshift has helped my colleagues and I to take the pulse of our community and drive forward improvements in engagement and value.

Julien Moutte

Chief Technology Officer

Stateshift had an enormous impact with our internal communities of practice initiative by not just providing clear strategic guidance, but also pragmatic, practical support at a tactical level too. This helped us to significantly speed up time to results and exceed expectations.

Sam Hatoum

Founder and CEO

The team at Stateshift have been invaluable at both a strategic and tactical level in how we iterated on our company vision.

Katie Brown

Co-Founder

We've been working with Stateshift and they've helped us get clear on the right metrics to measure against our goals, not vanity stuff, and put the key pieces in place to start building out our community properly. Clear communication, responsive, no fluff, and creative solutions to problems we're facing. Definitely recommend!

Shahar Erez

Founder

Stateshift provided a deep level of both insight and guidance that has been invaluable at Arato. The team felt truly invested in what we are doing, just like a real team extension.

Caoimhe Murphy

Co-Founder

Stateshift has been invaluable across a range of areas, not just in helping us strategically, but rolling their sleeves up and helping us with execution and delivery too.

Addo Smajic

Co-Founder

Stateshift brings serious expertise. But what really sets them apart is that they don’t stop at advice; they get in the trenches with us and help implement it. That hands-on support let us turn insights into real progress fast.

Stefano Maffulli

Executive Director

Stateshift's coaching and frameworks helped us accelerate our changes and get immediate results. We got access to large amounts of knowledge and a valuable network of peers to tap into.

Diptanu Gon Choudhury

CEO

As a founder, choosing the right path is always complex, and Stateshift have been hugely helpful in taking the high levels of complexity in our business, simplifying it, and providing clarity on next steps and delivering results.

Jason Briggs

President

Stateshift brings a rare mix of discipline, candor, and hard-won open-source expertise. They’ve built and led real communities—so their advice isn’t theoretical, it’s lived. They ask the questions that cut through noise, help us define what progress actually looks like. No fluff. Just clarity and momentum.

Taylor Dolezal

Head of Ecosystem

Joining Stateshift has been a transformative experience. It has led to numerous innovative ideas and helped formulate how to build a roadmap around creating meaningful connections within my community. The interactive live sessions with Jono and our passionate community have been a highlight.

Peter Bell

Founder

I’ve been building tech communities for almost 15 years and I continue to learn new things every time I work with Jono. He’s amazing. The value and engagement in Stateshift is phenomenal. Run, don’t walk to join.

Miranda Carter

Product Manager

Stateshift has given me the tools to strengthen our company's community strategy and the confidence to deliver those plans since they are backed by Stateshift's expertise. I highly recommend joining: it forces provides you with actionable next steps to grow.

Ryan Djurovich

Founder and CEO

As a startup, how you spend your time is everything. Stateshift constantly delivers an outsized return on our time. They've helped us refine our positioning, messaging, website and social media presence at a blazing pace, and helped us to sequence and prioritise work to ensure we are focused on what matters most.

Phillip van der Merwe

VP Business Development

Alex Sherstinsky

Senior Machine Learning and Data Products Engineer

Nicole Heusman

Director of Marketing and Community Outreach

Community-building is increasingly a core component of a strong marketing/advocacy plan, whether for commercial product or open source project, and Stateshift is a prerequisite for success.

Revital Barletz

Head of Community

Stateshift has been immensely valuable to me, providing me with a plethora of great ideas and an excellent framework for engaging with my community right from the outset.

Noelis Soto

Community Lead

Kunal Nawale

Founder and CEO

Kris Ledel

Head of Developer Relations

Tim Bradbury

Community Manager

Julien Moutte

Chief Technology Officer

Sam Hatoum

Founder and CEO

The team at Stateshift have been invaluable at both a strategic and tactical level in how we iterated on our company vision.

Katie Brown

Co-Founder

Shahar Erez

Founder

Stateshift provided a deep level of both insight and guidance that has been invaluable at Arato. The team felt truly invested in what we are doing, just like a real team extension.

Caoimhe Murphy

Co-Founder

Stateshift has been invaluable across a range of areas, not just in helping us strategically, but rolling their sleeves up and helping us with execution and delivery too.

Addo Smajic

Co-Founder

Stefano Maffulli

Executive Director

Stateshift's coaching and frameworks helped us accelerate our changes and get immediate results. We got access to large amounts of knowledge and a valuable network of peers to tap into.

Diptanu Gon Choudhury

CEO

Jason Briggs

President

Taylor Dolezal

Head of Ecosystem

Peter Bell

Founder

Miranda Carter

Product Manager

Ryan Djurovich

Founder and CEO

Phillip van der Merwe

VP Business Development

Alex Sherstinsky

Senior Machine Learning and Data Products Engineer

Nicole Heusman

Director of Marketing and Community Outreach

Community-building is increasingly a core component of a strong marketing/advocacy plan, whether for commercial product or open source project, and Stateshift is a prerequisite for success.

Revital Barletz

Head of Community

Stateshift has been immensely valuable to me, providing me with a plethora of great ideas and an excellent framework for engaging with my community right from the outset.

Noelis Soto

Community Lead

Kunal Nawale

Founder and CEO

Kris Ledel

Head of Developer Relations

Tim Bradbury

Community Manager

Julien Moutte

Chief Technology Officer

Sam Hatoum

Founder and CEO

The team at Stateshift have been invaluable at both a strategic and tactical level in how we iterated on our company vision.

Katie Brown

Co-Founder

Shahar Erez

Founder

Stateshift provided a deep level of both insight and guidance that has been invaluable at Arato. The team felt truly invested in what we are doing, just like a real team extension.

Caoimhe Murphy

Co-Founder

Stateshift has been invaluable across a range of areas, not just in helping us strategically, but rolling their sleeves up and helping us with execution and delivery too.

Addo Smajic

Co-Founder

Stefano Maffulli

Executive Director

Stateshift's coaching and frameworks helped us accelerate our changes and get immediate results. We got access to large amounts of knowledge and a valuable network of peers to tap into.

Diptanu Gon Choudhury

CEO

Jason Briggs

President

Taylor Dolezal

Head of Ecosystem

Peter Bell

Founder

Miranda Carter

Product Manager

Ryan Djurovich

Founder and CEO

Why these results aren’t random

We don’t rely on “hope marketing” or disconnected tactics...we install a system:

Diagnose, don’t guess

We start with a deep diagnostic of your entire audience journey - website, onboarding, messaging, content, community, and competitive positioning. We identify exactly where users and developers drop off and where your story stops resonating.

Build the blueprint

Together, we define your desired outcomes, 3–5 foundational metrics to track them, and the highest-impact work to focus on first...whether that's onboarding, content, community, social, events, YouTube, or GEO. We sequence everything so each initiative builds on the last.

Install the flywheel

Through regular Accelerator Calls, monthly leadership reviews, and unlimited async coaching, we help your team execute, measure, and iterate. Every cycle follows the same loop: measure what happened, hypothesize what to improve, implement the change, and repeat. Real metrics improve. Boxes don't get ticked.

The outcome: your team leaves with working systems and internal capability — not a slide deck gathering dust.

"Jono is the worldwide expert in community interaction. We’re very happy to have him advising us."

 Sytse 'Sid' Sijbrandij,
CEO, GitLab

Is Stateshift a fit for you?

We only work with 20 companies at a time so we can keep the quality high.As such, we always want to ensure we find the right fit for companies we work with.

We’re a strong fit if:

You're a tech company with a real product in market (APIs, SDKs, OSS, SaaS, AI infra, platforms, or internal tools)

You have at least one person responsible for DevRel, marketing, community, or product growth who can execute on what we build together

Leadership is willing to engage at least quarterly and cares about measurable results

You’re collaborative
and data-driven, open to feedback, iteration, and
building a lasting partnership.

You're done with random acts of marketing and want a system that compounds over time

Ready to see these kinds of results in your world?

If you're serious about user and developer adoption, ecosystem growth, and community momentum...and you want a partner in the trenches with you, not on the sidelines...let's talk.

Book a Call