Privacy

the problem

Privacy Statement

Privacy Policy
‍Last updated: August 20, 2026StateShift ("we," "us," or "our") operates stateshift.com.

This policy explains what information we collect when you visit our site, how we use it, and the choices you have.

‍Information We Collect

‍Information you provide. The only personal information we collect directly is what you submit when you book a call with us. Depending on the booking form, this may include your name, email address, phone number, company name, and anything you choose to share in optional message fields.Information collected automatically. Like most websites, we use cookies and similar technologies that collect certain information automatically, such as your IP address, browser type, device type, pages visited, and how you arrived at our site.

‍How We Use Your Information

‍We use the information you provide when booking a call to schedule and conduct that call, respond to your inquiry, and follow up with you afterward. We use automatically collected information to understand how visitors use our site, keep it secure, and improve it.We do not sell your personal information, and we do not use it for purposes unrelated to the ones described here.

‍Cookies

‍Cookies are small files stored on your device. We use them to make the site function properly and to understand how visitors use it [if you run analytics like Google Analytics, name it here]. You can control or delete cookies through your browser settings. Disabling cookies may affect how parts of the site work.

‍Third-Party Services

‍When you book a call, your information is processed by our scheduling provider, Calendly, which handles that data according to its own privacy policy.

We also use analytics services such as Google Analytics to help optimize our web experience.

We only work with providers that we believe handle data responsibly, but we encourage you to review their policies as well.

‍Your Rights

‍Depending on where you live, you may have the right to access, correct, or delete the personal information we hold about you, or to object to how we process it. To exercise any of these rights, email us at [your email] and we'll respond within a reasonable timeframe.

‍Data Security

‍We take reasonable measures to protect your information, though no method of transmission or storage is completely secure.

‍Children's Privacy

‍Our site is not directed at children under 13, and we do not knowingly collect their information.

‍Changes to This Policy

‍We may update this policy from time to time. We'll post any changes on this page with an updated date.

‍Contact Us

‍Questions about this policy? Reach us at support@stateshift.com

There are four causes for this:

Developers don’t trust your messaging.

Your messaging, onboarding, and overall presence make it clear that you don’t truly understand how developers think.

The language feels like marketing, not engineering. The tone feels promotional, not practical. You’re trying to talk to developers instead of with them...and it shows.

Your product isn’t sticky enough

Developers try your product once, but they don’t come back. They get value during onboarding, but the habit never forms.
‍
There’s no emotional or functional pull to keep them engaged. You might be gaining attention, but you’re not creating attachment.

You are measuring the wrong things

Your dashboards are full of metrics that look good 
in a report but tell you nothing about real progress and 
the ROI of your work.

You’re tracking surface-level indicators...signups, impressions,
or social stats...while missing what actually drives adoption, engagement, and revenue. You can’t prove DevRel ROI when you’re tracking vanity metrics instead of real outcomes.

Your work is scattered

You have good ideas, but they’re out of sequence.

You’re creating content before defining the audience, launching programs before building trust, or chasing new initiatives before the old ones have taken root.

The result is scattered effort, inconsistent progress,
 and frustration across the team.

What are the results

The results are undeniable

When companies work with us, they stop guessing and start operating from a proven growth model.
By combining deep audience insight, measurable execution, and hands-on coaching, we drive results across every layer of your business...from accelerating adoption and revenue to aligning teams around a shared, repeatable way of working.

Faster developer growth

Accelerated Developer Adoption
Clearer onboarding and messaging increase activation rates and shorten time-to-value.
‍

Compounding Momentum
A repeatable devrel operating model replaces one-off campaigns with continuous, measurable growth.

“Jono Bacon’s experience, approach, and candoris critical for harnessing engagement and communities..”

Increased leadgen and revenue

Higher Conversion and Retention 
Improved engagement directly drives product usage, renewals, and expansion deals.

Reduced Wasted Spend 
Focused sequencing and clear metrics ensure every investment ties to ROI.
‍

"If you want to tap into the power that communities can bring to businesses and teams, there is no greater expert than Jono Bacon."

A leaner, more efficent team

Aligned Focus 
‍Teams share the same goals, metrics, and priorities, eliminating misalignment and churn.
‍

Faster Execution 
Frameworks and coaching remove bottlenecks, turning ideas into action  at startup speed.

"Jono is the worldwide expert in community interaction. We’revery happy to have him advising us."

Let’s work!

Ready to do GTM the way technical buyers actually respond to?

We embed with your team to align marketing, DevRel, community, product, and engineering around shared metrics and a clear growth system...not just hand over a strategy deck.

This isn't a vendor relationship...it is a partnership. We only work with teams who want a co-pilot in the trenches, not a consultant on the sidelines.

We only work with 20 companies at a time, so every engagement gets the depth, speed, and senior-level attention that drives real results.

We’re a great fit if:

You're a funded tech company (venture-backed or bootstrapped with runway) with a product in market

You have at least one person focused on devrel, marketing, or community who can execute on what we build together

You're coachable and data-driven - you want to measure reality, even when the numbers aren't flattering

You’re in a US-friendly timezone
(e.g. USA, Europe, Israel)

Book a Call

"Jono Bacon provides timely insight into what makes us tick as humans, and how to build richer, stronger technology engagement together."

Kevin Scott,
CTO, Microsoft

“Jono Bacon’s experience, approach, and candor is critical for harnessing engagement and communities.”

Jim Zemlin,
Executive Director, Linux Foundation

“If you want to tap into the power that communities can bring to businesses and teams, there is no greater expert than Jono Bacon.”

Nat Friedman,
CEO, GitHub