Free guide

Why Your Users Hate Your Product

Download the FREE guide with the 5 key mistakes companies make in building engagement and your 90 day plan to solve them.

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What You’ll Get From This Guide

Human messaging that builds trust
(no robotic marketing)
Clear fixes for the 5 biggest engagement killers
Proven ways to improve retention in the first 7 days
Metrics that reflect reality — not vanity
No buzzwords. Just practical execution.

With this Guide, You’ll be able to:

Turn Passive Users Into Passionate Advocates

Stop building products people merely tolerate and start building ones they can't shut up about.

Stop Wasting Money on Users Who Disappear

Every dollar you spend on acquisition is wasted if users sign up and vanish within a week.

Build Momentum That Compounds Over Time

End the guessing games and vanity metrics that make you feel good while your business stagnates.

Here’s what is included:

The Voice Guide

Ten principles for eliminating corporate nonsense and communicating like an actual human being.

The Onboarding Optimizer

Map your funnel, find where users are dying, and fix the leaks that are costing you customers.

The Eisenhower Matrix for Sequencing

Stop doing everything at once and start doing the right things in the right order.

The Three-Layer Metrics Framework

Stop doing everything at once and start doing the right things in the right order.

The Ship-to-Learn Framework

Week-by-week actions to fix your engagement — not strategy deck fluff, but actual work you can start today.

90-Day Implementation Plan

A simple system for tracking the 3-5 numbers that actually matter — not the 22 vanity metrics cluttering your dashboard.

Don’t take our word for it

Phillip van der MerweJourneyApps
Phillip van der Merwe
VP Business Development
Launching our first developer tool, we knew creating a community around the product would be important, but we lacked experience. Stateshift gave us the tools to prioritize our objectives and the support to execute on them.
Alex SherstinskyPredibase
Alex Sherstinsky
Senior Machine Learning and Data Products Engineer
Stateshift has been like an executive coach to me with a force multiplier: the other members of the cohort under the expert guidance of Jono Bacon and with on-point support by Mindy Faieta. The wealth of practical knowledge there is like a candy store of experiments to try.
Nicole HeusmanO3DF
Nicole Heusman
Director of Marketing and Community Outreach
Community-building is increasingly a core component of a strong marketing/advocacy plan, whether for commercial product or open source project, and Stateshift is a prerequisite for success.
Revital BarletzWing
Revital Barletz
Head of Community
Stateshift has been immensely valuable to me, providing me with a plethora of great ideas and an excellent framework for engaging with my community right from the outset.
Noelis SotoZeplin
Noelis Soto
Community Lead
Stateshift has been an invaluable resource to me, as we build out our community. Jono’s coaching and trainings have helped us hone our community strategy and advanced our community advocacy skills. Connecting and learning from other community leaders in the group has been an added bonus!
Kunal Nawale
Kunal Nawale
Founder and CEO
We are an early-stage startup, and Stateshift has been instrumental in helping us get results, not just with our community, but also with content, events, messaging, on-boarding, and more. Highly recommended.
Kris LedelWeavy
Kris Ledel
Head of Developer Relations
I highly recommend Jono Bacon's Stateshift for anyone looking to develop community building and leadership skills. The accelerator offers a well-structured framework and workflow, engaging coaching style, and valuable real-life case studies.
Tim Bradbury
Tim Bradbury
Community Manager
With a focus on a range of topics including community engagement, measuring success, and demonstrating value, being part of Stateshift has helped my colleagues and I to take the pulse of our community and drive forward improvements in engagement and value.
Julien MoutteBentley Systems
Julien Moutte
Chief Technology Officer
Stateshift had an enormous impact with our internal communities of practice initiative by not just providing clear strategic guidance, but also pragmatic, practical support at a tactical level too. This helped us to significantly speed up time to results and exceed expectations.
Sam Hatoum
Founder and CEO
The team at Stateshift have been invaluable at both a strategic and tactical level in how we iterated on our company vision.
Katie Brown
Co-Founder
We've been working with Stateshift and they've helped us get clear on the right metrics to measure against our goals, not vanity stuff, and put the key pieces in place to start building out our community properly. Clear communication, responsive, no fluff, and creative solutions to problems we're facing. Definitely recommend!
Shahar ErezArato
Shahar Erez
Founder
Stateshift provided a deep level of both insight and guidance that has been invaluable at Arato. The team felt truly invested in what we are doing, just like a real team extension.
Caoimhe Murphy
Caoimhe Murphy
Co-Founder
Stateshift has been invaluable across a range of areas, not just in helping us strategically, but rolling their sleeves up and helping us with execution and delivery too.
Addo Smajic
Co-Founder
Stateshift brings serious expertise. But what really sets them apart is that they don’t stop at advice; they get in the trenches with us and help implement it. That hands-on support let us turn insights into real progress fast.
Stefano Maffulli Open Source Initative
Stefano Maffulli
Executive Director
Stateshift's coaching and frameworks helped us accelerate our changes and get immediate results. We got access to large amounts of knowledge and a valuable network of peers to tap into.
Diptanu Gon ChoudhuryTensorlake
Diptanu Gon Choudhury
CEO
As a founder, choosing the right path is always complex, and Stateshift have been hugely helpful in taking the high levels of complexity in our business, simplifying it, and providing clarity on next steps and delivering results.
Jason BriggsRDK Logo
Jason Briggs
President
Stateshift brings a rare mix of discipline, candor, and hard-won open-source expertise. They’ve built and led real communities—so their advice isn’t theoretical, it’s lived. They ask the questions that cut through noise, help us define what progress actually looks like. No fluff. Just clarity and momentum.
Taylor DolezalCNCF
Taylor Dolezal
Head of Ecosystem
Joining Stateshift has been a transformative experience. It has led to numerous innovative ideas and helped formulate how to build a roadmap around creating meaningful connections within my community. The interactive live sessions with Jono and our passionate community have been a highlight.
Peter BellCTO Connection
Peter Bell
Founder
I’ve been building tech communities for almost 15 years and I continue to learn new things every time I work with Jono. He’s amazing. The value and engagement in Stateshift is phenomenal. Run, don’t walk to join.
Miranda CarterDagger
Miranda Carter
Product Manager
Stateshift has given me the tools to strengthen our company's community strategy and the confidence to deliver those plans since they are backed by Stateshift's expertise. I highly recommend joining: it forces provides you with actionable next steps to grow.
Ryan DjurovichNadrama
Ryan Djurovich
Founder and CEO
As a startup, how you spend your time is everything. Stateshift constantly delivers an outsized return on our time. They've helped us refine our positioning, messaging, website and social media presence at a blazing pace, and helped us to sequence and prioritise work to ensure we are focused on what matters most.
Phillip van der MerweJourneyApps
Phillip van der Merwe
VP Business Development
Launching our first developer tool, we knew creating a community around the product would be important, but we lacked experience. Stateshift gave us the tools to prioritize our objectives and the support to execute on them.
Alex SherstinskyPredibase
Alex Sherstinsky
Senior Machine Learning and Data Products Engineer
Stateshift has been like an executive coach to me with a force multiplier: the other members of the cohort under the expert guidance of Jono Bacon and with on-point support by Mindy Faieta. The wealth of practical knowledge there is like a candy store of experiments to try.
Nicole HeusmanO3DF
Nicole Heusman
Director of Marketing and Community Outreach
Community-building is increasingly a core component of a strong marketing/advocacy plan, whether for commercial product or open source project, and Stateshift is a prerequisite for success.
Revital BarletzWing
Revital Barletz
Head of Community
Stateshift has been immensely valuable to me, providing me with a plethora of great ideas and an excellent framework for engaging with my community right from the outset.
Noelis SotoZeplin
Noelis Soto
Community Lead
Stateshift has been an invaluable resource to me, as we build out our community. Jono’s coaching and trainings have helped us hone our community strategy and advanced our community advocacy skills. Connecting and learning from other community leaders in the group has been an added bonus!
Kunal Nawale
Kunal Nawale
Founder and CEO
We are an early-stage startup, and Stateshift has been instrumental in helping us get results, not just with our community, but also with content, events, messaging, on-boarding, and more. Highly recommended.
Kris LedelWeavy
Kris Ledel
Head of Developer Relations
I highly recommend Jono Bacon's Stateshift for anyone looking to develop community building and leadership skills. The accelerator offers a well-structured framework and workflow, engaging coaching style, and valuable real-life case studies.
Tim Bradbury
Tim Bradbury
Community Manager
With a focus on a range of topics including community engagement, measuring success, and demonstrating value, being part of Stateshift has helped my colleagues and I to take the pulse of our community and drive forward improvements in engagement and value.
Julien MoutteBentley Systems
Julien Moutte
Chief Technology Officer
Stateshift had an enormous impact with our internal communities of practice initiative by not just providing clear strategic guidance, but also pragmatic, practical support at a tactical level too. This helped us to significantly speed up time to results and exceed expectations.
Sam Hatoum
Founder and CEO
The team at Stateshift have been invaluable at both a strategic and tactical level in how we iterated on our company vision.
Katie Brown
Co-Founder
We've been working with Stateshift and they've helped us get clear on the right metrics to measure against our goals, not vanity stuff, and put the key pieces in place to start building out our community properly. Clear communication, responsive, no fluff, and creative solutions to problems we're facing. Definitely recommend!
Shahar ErezArato
Shahar Erez
Founder
Stateshift provided a deep level of both insight and guidance that has been invaluable at Arato. The team felt truly invested in what we are doing, just like a real team extension.
Caoimhe Murphy
Caoimhe Murphy
Co-Founder
Stateshift has been invaluable across a range of areas, not just in helping us strategically, but rolling their sleeves up and helping us with execution and delivery too.
Addo Smajic
Co-Founder
Stateshift brings serious expertise. But what really sets them apart is that they don’t stop at advice; they get in the trenches with us and help implement it. That hands-on support let us turn insights into real progress fast.
Stefano Maffulli Open Source Initative
Stefano Maffulli
Executive Director
Stateshift's coaching and frameworks helped us accelerate our changes and get immediate results. We got access to large amounts of knowledge and a valuable network of peers to tap into.
Diptanu Gon ChoudhuryTensorlake
Diptanu Gon Choudhury
CEO
As a founder, choosing the right path is always complex, and Stateshift have been hugely helpful in taking the high levels of complexity in our business, simplifying it, and providing clarity on next steps and delivering results.
Jason BriggsRDK Logo
Jason Briggs
President
Stateshift brings a rare mix of discipline, candor, and hard-won open-source expertise. They’ve built and led real communities—so their advice isn’t theoretical, it’s lived. They ask the questions that cut through noise, help us define what progress actually looks like. No fluff. Just clarity and momentum.
Taylor DolezalCNCF
Taylor Dolezal
Head of Ecosystem
Joining Stateshift has been a transformative experience. It has led to numerous innovative ideas and helped formulate how to build a roadmap around creating meaningful connections within my community. The interactive live sessions with Jono and our passionate community have been a highlight.
Peter BellCTO Connection
Peter Bell
Founder
I’ve been building tech communities for almost 15 years and I continue to learn new things every time I work with Jono. He’s amazing. The value and engagement in Stateshift is phenomenal. Run, don’t walk to join.
Miranda CarterDagger
Miranda Carter
Product Manager
Stateshift has given me the tools to strengthen our company's community strategy and the confidence to deliver those plans since they are backed by Stateshift's expertise. I highly recommend joining: it forces provides you with actionable next steps to grow.
Ryan DjurovichNadrama
Ryan Djurovich
Founder and CEO
As a startup, how you spend your time is everything. Stateshift constantly delivers an outsized return on our time. They've helped us refine our positioning, messaging, website and social media presence at a blazing pace, and helped us to sequence and prioritise work to ensure we are focused on what matters most.
Caoimhe Murphy
Caoimhe Murphy
Co-Founder
Stateshift has been invaluable across a range of areas, not just in helping us strategically, but rolling their sleeves up and helping us with execution and delivery too.
Miranda CarterDagger
Miranda Carter
Product Manager
Stateshift has given me the tools to strengthen our company's community strategy and the confidence to deliver those plans since they are backed by Stateshift's expertise. I highly recommend joining: it forces provides you with actionable next steps to grow.
Taylor DolezalCNCF
Taylor Dolezal
Head of Ecosystem
Joining Stateshift has been a transformative experience. It has led to numerous innovative ideas and helped formulate how to build a roadmap around creating meaningful connections within my community. The interactive live sessions with Jono and our passionate community have been a highlight.
Peter BellCTO Connection
Peter Bell
Founder
I’ve been building tech communities for almost 15 years and I continue to learn new things every time I work with Jono. He’s amazing. The value and engagement in Stateshift is phenomenal. Run, don’t walk to join.
Tim Bradbury
Tim Bradbury
Community Manager
With a focus on a range of topics including community engagement, measuring success, and demonstrating value, being part of Stateshift has helped my colleagues and I to take the pulse of our community and drive forward improvements in engagement and value.
Kris LedelWeavy
Kris Ledel
Head of Developer Relations
I highly recommend Jono Bacon's Stateshift for anyone looking to develop community building and leadership skills. The accelerator offers a well-structured framework and workflow, engaging coaching style, and valuable real-life case studies.
Kunal Nawale
Kunal Nawale
Founder and CEO
We are an early-stage startup, and Stateshift has been instrumental in helping us get results, not just with our community, but also with content, events, messaging, on-boarding, and more. Highly recommended.
Noelis SotoZeplin
Noelis Soto
Community Lead
Stateshift has been an invaluable resource to me, as we build out our community. Jono’s coaching and trainings have helped us hone our community strategy and advanced our community advocacy skills. Connecting and learning from other community leaders in the group has been an added bonus!
Revital BarletzWing
Revital Barletz
Head of Community
Stateshift has been immensely valuable to me, providing me with a plethora of great ideas and an excellent framework for engaging with my community right from the outset.
Nicole HeusmanO3DF
Nicole Heusman
Director of Marketing and Community Outreach
Community-building is increasingly a core component of a strong marketing/advocacy plan, whether for commercial product or open source project, and Stateshift is a prerequisite for success.
Alex SherstinskyPredibase
Alex Sherstinsky
Senior Machine Learning and Data Products Engineer
Stateshift has been like an executive coach to me with a force multiplier: the other members of the cohort under the expert guidance of Jono Bacon and with on-point support by Mindy Faieta. The wealth of practical knowledge there is like a candy store of experiments to try.
Phillip van der MerweJourneyApps
Phillip van der Merwe
VP Business Development
Launching our first developer tool, we knew creating a community around the product would be important, but we lacked experience. Stateshift gave us the tools to prioritize our objectives and the support to execute on them.
Stefano Maffulli Open Source Initative
Stefano Maffulli
Executive Director
Stateshift's coaching and frameworks helped us accelerate our changes and get immediate results. We got access to large amounts of knowledge and a valuable network of peers to tap into.
Jason BriggsRDK Logo
Jason Briggs
President
Stateshift brings a rare mix of discipline, candor, and hard-won open-source expertise. They’ve built and led real communities—so their advice isn’t theoretical, it’s lived. They ask the questions that cut through noise, help us define what progress actually looks like. No fluff. Just clarity and momentum.
Diptanu Gon ChoudhuryTensorlake
Diptanu Gon Choudhury
CEO
As a founder, choosing the right path is always complex, and Stateshift have been hugely helpful in taking the high levels of complexity in our business, simplifying it, and providing clarity on next steps and delivering results.
Sam Hatoum
Founder and CEO
The team at Stateshift have been invaluable at both a strategic and tactical level in how we iterated on our company vision.
Ryan DjurovichNadrama
Ryan Djurovich
Founder and CEO
As a startup, how you spend your time is everything. Stateshift constantly delivers an outsized return on our time. They've helped us refine our positioning, messaging, website and social media presence at a blazing pace, and helped us to sequence and prioritise work to ensure we are focused on what matters most.
Shahar ErezArato
Shahar Erez
Founder
Stateshift provided a deep level of both insight and guidance that has been invaluable at Arato. The team felt truly invested in what we are doing, just like a real team extension.
Julien MoutteBentley Systems
Julien Moutte
Chief Technology Officer
Stateshift had an enormous impact with our internal communities of practice initiative by not just providing clear strategic guidance, but also pragmatic, practical support at a tactical level too. This helped us to significantly speed up time to results and exceed expectations.
Katie Brown
Co-Founder
We've been working with Stateshift and they've helped us get clear on the right metrics to measure against our goals, not vanity stuff, and put the key pieces in place to start building out our community properly. Clear communication, responsive, no fluff, and creative solutions to problems we're facing. Definitely recommend!
Addo Smajic
Co-Founder
Stateshift brings serious expertise. But what really sets them apart is that they don’t stop at advice; they get in the trenches with us and help implement it. That hands-on support let us turn insights into real progress fast.

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Created by Stateshift

We help tech companies build thriving developer ecosystems...measurably and authentically.

We work side-by-side with your team to design and install 
the systems that turn audience interest into engagement, adoption, and growth.

No buzzwords. Just structure, clarity, and measurable results.